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Font Pairing/1

The Burdigala X Family

Pairing fonts from the same family is quite common, because it works. Like most happy families, the individual members get along quite well with each other. From time to time they may disagree, they get on each other’s nerves as it were. You want the harmony, AND a bit of tension. Admittedly, this is not at the cutting edge of creative design, but a practical, no-nonsense solution for many a design job.

Harmony + Tension = Dynamic Contrast

In the first example Burdigala X Semi-Serif is the main title font with the X Sans in the subtitle. This works nicely. The Semi-Serif is almost a Sans [sic] – but they differ (enough) in size and weight (and style).

The second one is a similar to the first one, but set in reverse, so to say. X Sans in the main title and the Semi-Serif in the subtitle. The medium my not be the message, but the choice of design elements (fonts, colour, sizes etc) is a part of the message. Elementary, my dear Watson?

The third example is the standard version that most people, designers included, opt for: serif + sans serif. Not so exciting I would say, but almost always a safe bet. It’s like the big brother and his little sister. They are family but the difference (age gap, style etc) may be too big for there to be any major issues.

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